Menzerna Labelling relaunched

Unmistakable relaunched

New year – new bottle. From mid 2014, Menzerna polishes have been redesigned for easy identification and use.

The 250 ml and 1l bottles are being given a smart facelift and will be more user-friendly. With their unmistakable and modern form, the new bottles reinforce the originality and recognition factor of the Menzerna brand.

However, good design is not an end in itself; it must also prove its worth in everyday situations. The new bottles are slimmer and are therefore easier to hold in the hand. The push-pull cap, which replaces the previous rocker lever cap, blends harmoniously with the lines of the bottle. It prevents the opening becoming clogged with dried polish residue. An obtuse angle prevents the cap from causing scratches if it comes into contact with the paint surface.

How do you like the new Menzerna bottle?

Menzerna’s New Labelling

Earlier last year Menzerna announced that they were revising their labelling scheme yet again, but the good news is they’ve finally got it right and its staying! The revised product names are all unique and incorporate cut level information (where applicable), which makes it much easier to understand the range, and the newly designed labels (with colour-coding) really look the part too, which makes it easier to pick up the right bottle in the heat of the moment of that detail

Menzerna Australia are pleased with the new scheme (formally termed the Menzerna Polishing Programme) is an understatement, as it’s eliminated potential confusion between similar products and brought the brand image right up to date with a bold, fresh look. To help you get to grips with the revised labelling (and understand its historical context) we’ve compiled together some images below to help guide you through the simple yet incredibly effective Menzerna Product steps.

matrix menzerna